Data integration is a formidable challenge. For one, data integration is never the goal of an organization. Similarly, a data warehouse is never the objective. It is merely a vehicle that can drive you to your destination. Data storage and integration for data’s sake are a waste of time, money, resources, and nerves. Without a clear business case, effective leadership, and strong support, including but not limited to a highly visible and respected sponsor, any data integration project is doomed from the get-go.